Course overview

This course is designed for hospitality professionals, hotel owners, entrepreneurs starting a hospitality business and any professional with business experience wishing to update their skills and learn how to drive hotel revenues.

What you will learn

Driving Hotel Revenues Driving Hotel Revenues is an online course where you will develop a comprehensive knowledge base related to three key areas of hospitality marketing and sales: - Distribution Channels - Revenue Management - E-Marketing and Social Media Schedule Week 1 to 5 Distribution Strategy: - Introduction to distribution - Introduction to hotel distribution - Distribution channel management - Distribution channel: direct booking - Distribution channel: direct sale - Channel performance fundamentals - Channel performance fundamentals - Distribution channel challenges - Hotel distribution: challenges and solutions - Final assessment Week 6 to 10 Revenue Management - What is Revenue Management? - Pricing strategy - Forecasting - Overbooking - Inventory allocation and capacity control - Group request management - Revenue management implementation - Latest trends in revenue management - Final assessment Week 11 to 15 E-Marketing & Social Media: - Seeing the big picture of digital marketing - Building a strong brand with content marketing - Social media, user-generated content, and digital performance - Digital marketing challenges and what’s next - Final assessment

Course details

Who is the course for?

Learning Outcomes Distribution Strategy * Describe the scope of distribution management and its challenges  * Illustrate consumer expectations and behavior across distribution channels  * Describe market segments across distribution channels  * Define how distribution channel value is evaluated and make decisions  * Identify key issues and challenges of distribution management * Recognize the need to utilize data and insights for marketing strategies   Revenue Management * Apply different methods to forecast future demand  * Identify new data sources and conduct a comprehensive data analysis  * Distinguish between revenue optimization and revenue generation  * Evaluate hotel performance using KPIs * Discuss the key trends in revenue management for hospitality businesses   Digital Marketing & Social Media Strategies * Apply market segmentation techniques *  Interpret digital marketing analytics to distinguish customers  * Develop strategies for customer relationship management  * Explain the key issues and challenges of digital marketing  * Integrate digital marketing with traditional marketing activities Revenue Management Apply different methods to forecast future demand Identify new data sources and conduct a comprehensive data analysis Distinguish between revenue optimization and revenue generation Evaluate hotel performance using KPIs Discuss the key trends in revenue management for hospitality businesses Digital Marketing & Social Media Strategies Apply market segmentation techniques Interpret digital marketing analytics to distinguish customers Develop strategies for customer relationship management Explain the key issues and challenges of digital marketing Integrate digital marketing with traditional marketing activities
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