Hotel Revenue Online Course

Hotel Revenue Online Course

Courses Select

CHF5,940

Taxes included

What you will learn

This course is designed for hospitality professionals, hotel owners, entrepreneurs starting a hospitality business and any professional with business experience wishing to update their skills and learn how to drive hotel revenues. Driving Hotel Revenues Driving Hotel Revenues is an online course where you will develop a comprehensive knowledge base related to three key areas of hospitality marketing and sales: - Distribution Channels - Revenue Management - E-Marketing and Social Media Schedule Week 1 to 5 Distribution Strategy: - Introduction to distribution - Introduction to hotel distribution - Distribution channel management - Distribution channel: direct booking - Distribution channel: direct sale - Channel performance fundamentals - Channel performance fundamentals - Distribution channel challenges - Hotel distribution: challenges and solutions - Final assessment Week 6 to 10 Revenue Management - What is Revenue Management? - Pricing strategy - Forecasting - Overbooking - Inventory allocation and capacity control - Group request management - Revenue management implementation - Latest trends in revenue management - Final assessment Week 11 to 15 E-Marketing & Social Media: - Seeing the big picture of digital marketing - Building a strong brand with content marketing - Social media, user-generated content, and digital performance - Digital marketing challenges and what’s next - Final assessment Learning Outcomes Distribution Strategy * Describe the scope of distribution management and its challenges * Illustrate consumer expectations and behavior across distribution channels * Describe market segments across distribution channels * Define how distribution channel value is evaluated and make decisions * Identify key issues and challenges of distribution management * Recognize the need to utilize data and insights for marketing strategies Revenue Management * Apply different methods to forecast future demand * Identify new data sources and conduct a comprehensive data analysis * Distinguish between revenue optimization and revenue generation * Evaluate hotel performance using KPIs * Discuss the key trends in revenue management for hospitality businesses Digital Marketing & Social Media Strategies * Apply market segmentation techniques * Interpret digital marketing analytics to distinguish customers * Develop strategies for customer relationship management * Explain the key issues and challenges of digital marketing * Integrate digital marketing with traditional marketing activities Revenue Management Apply different methods to forecast future demand Identify new data sources and conduct a comprehensive data analysis Distinguish between revenue optimization and revenue generation Evaluate hotel performance using KPIs Discuss the key trends in revenue management for hospitality businesses Digital Marketing & Social Media Strategies Apply market segmentation techniques Interpret digital marketing analytics to distinguish customers Develop strategies for customer relationship management Explain the key issues and challenges of digital marketing Integrate digital marketing with traditional marketing activities

Keep learning. Keep growing.

Discover this selection of interesting courses

We have a range of courses available: from online courses to short courses and master's degrees. Start your search by checking out our most popular courses below.

Free

Courses Select
International Entertainment and Sports Marketing
Courses Select
This course will provide learners with a fundamental understanding of the characteristics and marketing strategies related to two key global industries, sports and entertainment. The growth in both industries have been fueled by their ability to innovate via CCCI, i.e. cross-country and cross-industry expansion. There will be a graded quiz that will consists of 10 questions during the first two weeks (together worth 50% of the grade) and a final quiz that contains 20 questions (worth 50% of the grade) in the third week.
Duration
11 hours
Format
Online

Free

Courses Select
Event Management (Short Course)
Courses Select
A uniquely rewarding, dynamic and diverse creative industry, a career in event management can be incredibly fulfilling. On a global basis, demand for increasingly extravagant and elaborate events has led to an enormous spike in demand for qualified and experienced event planners. From minor business meetings to major music festivals, the event manager serves as the linchpin that brings the whole thing together. If you thrive on the idea of realising the impossible and watching your vision come to life right before your eyes, event management could be the perfect career for you. With this high-quality free course available from Oxford Home Study College, why not take that first important step right now?
Duration
20 hours
Format
Online

Free

The Hong Kong Polytechnic University's School of Hotel and Tourism Management
Luxury Management
The Hong Kong Polytechnic University's School of Hotel and Tourism Management
Learn strategies and skills for managing luxury brands within the hotel and tourism industry. You will analyze the essence of a luxury brand and learn marketing techniques and trends to better position your services. You will learn how luxury brands are created and how to properly communicate the value of your brand.
Duration
2 months
Format
Online
View all courses

Ready to put your skills into practice?

Here are the latest jobs that match your new skills

Barman H/F

Barman H/F

Au sein du Maison Albar Hotels Le Diamond 5*, boutique-hôtel de 72 chambres (comprenant un bar et une salle de fitness), situé à proximité du boulevard Haussmann, de la Madeleine, de l'Opéra et non lo...
Posted
Commis de cuisine (H/F)

Commis de cuisine (H/F)

Embarquez pour une croisière immobile à bord du restaurant gastronomique Le 180° ! Un trait d’union entre Terre et Océan : Franck Moisan, Chef cuisinier du restaurant gastronomique - Le 180°, offre un...
Posted
Réceptionniste / Assistant F&B (H/F)

Réceptionniste / Assistant F&B (H/F)

Au sein du Maison Albar Hotels - Le Diamond 5*, boutique-hôtel de 72 chambres (comprenant un bar et une salle de fitness), situé à proximité du boulevard Haussmann, de la Madeleine, de l'Opéra et non ...
Posted
Chef de partie (H/F)

Chef de partie (H/F)

Embarquez pour une croisière immobile à bord du restaurant gastronomique Le 180° ! Un trait d’union entre Terre et Océan : Franck Moisan, Chef cuisinier du restaurant gastronomique - Le 180°, offre un...
Posted
View more jobs
This site uses cookies
By continuing to browse this website you're agreeing to our use of cookies.
Find out more