This Master aims to provide the necessary training for professionals in organising and managing events, meetings and congresses, with a particular focus on business tourism and the MICE sector (Meetings, Incentives, Conferences and Exhibitions).
What you will learn
THIS MASTER'S DEGREE AIMS AT
Professionals who wish to enter the MICE sector and the corporate events industry.
Graduate and diploma holders who wish to expand their knowledge in business tourism and events management.
Professionals who wish to create and manage their own events company.
The qualification awarded by the University of Girona is an UdG specific qualification issued by the University of Girona Foundation, which is fully recognised.
The qualification awarded by EUROAULA, Tourism School Barcelona, is a Euroaula specific qualification. At EUROAULA, we have been training future tourism professionals for over 30 years.
1 Academic Year (9 months) in a face-to-face and virtual streaming classes.
Who is the course for?
METHODOLOGY We offer a fully practical and innovative programme based on current contents and real case studies. The faculty is made of graduates, entrepreneurs, tourism experts and sector professionals.
Strategic Management in a Global Business Environment
Corporate Finance and Management Accounting
Systems and Operations
Human Resources Management: Leadership and Teamwork Skills
Principles of Online Marketing, Social Networks and Online Reputation
Relationship Marketing and Customer Experience
Management Communication Skills
Business Ethics and Sustainability
Business Tourism Management (An Introduction to the Events Industry - MICE)
Types of Events in the Business Tourism Industry
Event Design and Planning
Marketing and Communication for Events
Public Relations and Protocol
Event Management: Operation and Logistics
Project Management for Events
Entrepreneurship and Innovation for Business Tourism