Digital marketing is fast becoming the primary means for hospitality and related service firms to reach, engage, and transact with consumers across their multiple devices. Consumer planning, shopping, experience, and sharing through digital media is quickly changing how marketing is done, as well as how marketing effectiveness is measured.
Owners and managers must be able to make effective, data-driven, analytical, and integrated decisions related to digital marketing using the right metrics and reports. These decision support tools may be generated internally and/or by vendors, like digital or social media marketing agencies. Managers must be able to understand, evaluate, and communicate recommendations in line with the firm's overall business and marketing strategies. This course provides managers with the insight and tools to do the job. This course provides managers with the insight and tools to do the job.
Assess the role of marketing in your organization
Identify how your organization can best counter the challenges associated with marketing for services
Discover how to make pricing more variable
Know how to react to customers' perceptions of fairness regarding pricing policies
Understand how online travel agents provide value for consumers and suppliers alike
Use search engine marketing effectively
Create a promotional plan for a hospitality product or service
Design your own effective, product-specific advertising campaign
Maintain and enhance customer value
Organize your firm for long-term competitiveness
Develop a strategic marketing plan that aligns with and achieves your digital marketing goals
In this course, you will make marketing and service enhancement decisions based on the interpretation and the integration of digital media performance metrics. Through this analysis, you will evaluate the effectiveness of digital marketing activities using standard and new performance metrics. You will use digital media reports and available analytic tools to assess the competitive position of a business and articulate recommendations to improve performance.
It is recommended to only take this course if you have completed Marketing the Hospitality Brand Through Digital Media and Implementing Brand Strategy Through Digital Media or have equivalent experience.
Keep learning. Keep growing.
Discover this selection of interesting courses
We have a range of courses available: from online courses to short courses and master's degrees. Start your search by checking out our most popular courses below.
The Company Mandarin Oriental Hotel Group is the award-winning owner and operator of some of the world’s most prestigious hotels and resorts. The Group now operates or has under development 41 hotels...
Posting Date Apr 25, 2021Job Number 21039424Job Category Revenue ManagementLocation The Ritz-Carlton Guangzhou, 3 Xing An Road, Pearl River New City, Tianhe District, Guangzhou, Guangdong, China VIE...
Job Description " Tiens, pourquoi pas La Défense pour faire mon stage en RM ? ... Après tout c'est leplus grand quartier d'affaires Européen "Excel est ton ami ? les chiffres tu maîtrises ? tu es pass...
The Global Distribution team plays a critical role in supporting the Global Sales Organization. Our DS Systems team creates automated solutions that aid in the execution of the retail compensation com...