Digital Marketing Specialist
About the job
About Four Seasons:
Four Seasons is powered by our people. We are a collective of individuals who crave to become better, to push ourselves to new heights and to treat each other as we wish to be treated in return. Our team members around the world create amazing experiences for our guests, residents, and partners through a commitment to luxury with genuine heart. We know that the best way to enable our people to deliver these exceptional guest experiences is through a world-class employee experience and company culture.
At Four Seasons, we believe in recognizing a familiar face, welcoming a new one and treating everyone we meet the way we would want to be treated ourselves. Whether you work with us, stay with us, live with us or discover with us, we believe our purpose is to create impressions that will stay with you for a lifetime. It comes from our belief that life is richer when we truly connect to the people and the world around us.
About the location:
An urban retreat steeped in historic beauty. Stroll the city’s biggest private garden – a tranquil haven of statues, fountains and centuries-old trees – or retire to your suite where frescoes line the walls amid original architectural features. Our historic Hotel, with its Michelin-starred Italian restaurant and a locally inspired Spa where you can spend afternoons in pure indulgence, is just steps away from the cultural heart of Florence.About the role
Four Seasons Hotel Firenze is looking for a talented Digital Marketing Specialist to oversee digital performance and ensure brand consistency across our property. You will be responsible for managing digital channels, maintaining a strong online presence aligned with the hotel’s positioning and commercial strategy. You will collaborate closely with hotel leadership, central teams and agencies while maintaining ownership of performance and outcomes.
What you will do
- Oversee the day-to-day management of websites, email marketing, and key digital platforms
- Ensure all websites are regularly updated, aligned with brand guidelines, and optimized for performance
- Manage digital reporting by analysing traffic, engagement, and revenue contribution
- Interpret performance data and translate insights into clear, actionable recommendations
- Collaborate with external agencies on paid social and digital advertising, with a solid understanding of campaign structure, measurement, and optimization
- Support CRM systems, email marketing activities, and guest communication platforms
- Partner with hotel leadership on digital strategy, campaign planning, and reporting. Ensure all digital communications align with Four Seasons brand standards.
What you bring
- +2 years experience in digital marketing, ideally in luxury hotel environment
- Strong knowledge of SEO, paid media, social media, websites, CRM, and analytics
- Commercially minded, with a focus on performance, revenue, and ROI
- Data-driven, organized, proactive, and able to work independently
- Proven stakeholder management and cross-functional collaboration skills
- Excellent stakeholder management and collaboration skills
- Fluent in English and Italian
What we offer:
• Competitive Salary, wages, and a comprehensive benefits package
• Excellent Training and Development opportunities
• Employee Discount for stays at any Four Seasons worldwide
• Complimentary Dry Cleaning for Employee Uniforms
• Employee Meals
Schedule & Hours:
• Full time position. Successful candidates must hold legal authorization to work in Italy at the time of application.
- Department: Marketing
About you
- Language required: Italian.
The company
At Four Seasons, we believe in recognizing a familiar face, welcoming a new one and treating everyone we meet the way we would want to be treated ourselves. Whether you work with us, stay with us, live with us or discover with us, we believe our purpose is to create impressions that will stay with you for a lifetime. It comes from our belief that life is richer when we truly connect to the people and the world around us.
