Minor International
Posted
Cluster Asst. Marketing & Social Media Manager
About the job
Company Description
A unique ownership product offering the opportunity for five-star holidays in choice destinations. The vacation lifestyle is yours to explore with Anantara and affiliated destinations, from one exotic locale to the next, for your family today and generations to come.
Job Description
This role sits within the Anantara Marketing team and will work closely with the Marketing Director to devise and implement (traffic and data) acquisition strategies. The role's main responsibility will be to drive a quality audience to visit and engage with Anantara digital platforms: web, mobile and social in order to hit transactional revenue targets.
Digital Marketing:
- Make digital a strategic part of the entire customer journey for our products and services
- Responsible for the e-commerce capabilities
- Optimizing AVC products and services to ensure best levels content consumption and conversion
- Understand the goals of core businesses within AVC and target opportunities in the market to sell their products
- Leveraging ‘Owned’ Media via various tools/analytics, creative optimizations, and form page optimizations
- Owning the Funnel management - both volume and efficiency aspects to meet the monthly targets
- Track and monitor performance of the media buy such as paid search, SEO and demonstrate ROI and the value of marketing to the organization
- Provides holistic view of acquisition and usage of the digital marketing products
- Identify and ensure opportunities in targeting as well as lead conversions
- Reporting of budget forecasts and actual to ensure spend discipline is maintained across all channels
Social Media Marketing:
- Provide valuable content (i.e. infographics, blogs) and field discussions about how to improve our products and services
- Engage in a two-way conversation with our audience and community
- Represent our audience and community, create engaging content and do the talking most of the time, but at the same time be an effective listener and communicator working alongside our internal support team
- Initiate insights that improve customers’ experience and give voice to many functions within AVC
- Create networks and build the community to earn our target markets’ trust and influence them to identify with our brand
- Ability to communicate seamlessly. Research, follow trends and produce informative content (content creator) that are easy to consume and spread, and add value to our audience and community
Qualifications
- Solid track record of identifying customer needs and expectations, and designing and executing engaging and profitable marketing strategies to address them
- Strong strategic and creative thinker with the ability to develop communications strategies and translate into creative executions
- A passion for leveraging analytics and metrics to drive marketing effectiveness
- Proven ability to take risks, think big and bold, and challenge the status quo; Proven history of innovation
- Exceptional skill in driving results, while ensuring seamless and flawless execution
- Exceptional interpersonal, oral and written communication skills, with the ability to articulate the team’s vision, strategy and results across a variety of constituencies
- Ability to be flexible and thrive in an ever-changing environment
- Proven track record of effectively managing and developing people
- Budgetary and financial accountability
- Knowledge and experience integrating new and traditional marketing strategies
- A “customer first” mindset to think, feel and act like a member of our audience and community
- A strong sense for automation (an art, not a science) to listen and interact with our audience and community
- Believer of data (a science, not an art) and can translate qualitative and quantitative data into recommendations for revising social media, content marketing, SEO and social advertising campaigns (ROI)
- In-depth knowledge and understanding of channel diversity knowledge and what best strategy can be deployed in different scenarios
- Storytelling ability to engage with our audience and community
