Social Media Specialist
About the job
You will play an important role in elevating the hotel's online presence through engaging storytelling, consistent publishing, and collaboration with both internal stakeholders and external photo and video professionals.
Key Responsibilities
Social Media Management
* Execute the social media strategy in alignment with overall digital marketing objectives
* Manage day-to-day publishing across platforms and channels
* Maintain and update the editorial calendar, ensuring consistency and relevance
* Monitor trends, platform updates, and competitor activity
Content Creation & Production
* Develop engaging in-house content including photos, videos, reels, stories, and copywriting
* Lead and support on-site content creation (events, activations, behind-the-scenes, as well as employer branding initiatives)
* Ensure brand consistency across all content formats and channels
Creative Coordination
* Coordinate professional photo and video shoots
* Liaise with external photographers, videographers, and creative agencies
* Support briefing, content selection, and delivery timelines
* Ensure alignment with brand standards and campaign objectives
Campaign Execution
* Support the rollout of digital campaigns across social platforms
* Collaborate with Marketing, PR, HR and Operations teams to amplify key initiatives
* Assist in managing influencer collaborations and partnerships
Performance & Analytics
* Track and analyze key social media metrics (engagement, reach, growth, conversions)
* Prepare regular performance reports and dashboards
* Provide actionable insights and recommendations for optimization
Community Management
* Manage and respond to comments and direct messages in a timely manner
* Foster a positive and engaging online community
* Identify opportunities to increase audience interaction and brand loyalty
Requirements
* Degree in Marketing, Communications, Digital Media, or related field
* 1-3 years of experience in social media or digital marketing
* Strong content creation skills (photo, video, editing tools such as Adobe Suite, Canva, CapCut, etc.)
* Solid understanding of social media platforms, trends, and best practices
* Strong copywriting and storytelling skills
* Experience coordinating with external creatives or agencies
* Analytical mindset with familiarity in reporting tools
* Strong organizational and communication skills
* Fluent in Italian and English
Nice to Have
* Experience in hospitality, lifestyle, or luxury sectors
* Knowledge of paid social media and boosting strategies
* Familiarity with influencer marketing
What We Offer
* A dynamic and collaborative digital marketing environment
* Opportunity to contribute to impactful brand storytelling
* Exposure to integrated campaigns and creative productions
* Professional growth and development opportunities
- Department: Marketing
About you
- Language required: Italian. English is a plus
The company
Nestled in a private 15-acre Mediterranean park on Rome’s highest hilltop, the Rome Cavalieri, A Waldorf Astoria Resort is the only luxury resort in the Eternal City.
Offering breath-taking panoramic views of Rome, with St. Peter’s Dome in full view, it is located just minutes from the historic centre.
Home to Europe’s most prestigious private art collection, the museum-worthy masterpieces are displayed throughout the public areas and Suites. The collection includes an astonishing triptych by Venetian artist Giambattista Tiepolo in the main lobby, as well as four limited edition “Dollar Signs” by Andy Warhol, on private view in the Penthouse Suite.
Under the direction of internationally celebrated Chef Heinz Beck, La Pergola is the first and only three-star Michelin restaurant in Rome, and boasts one-of-a-kind panoramic views over the Eternal City.
Leisure facilities include the award-winning Cavalieri Grand Spa Club, offering an array of exclusive beauty and relaxation treatments, a Turkish bath, saunas, a cutting edge fitness area, 1 indoor pool/3 outdoor pools including a children’s pool with a spacious sundeck surrounding the park. Two red-clay tennis courts and an 800-meter long fitness trail are located in the hotel’s verdant private park.
All 370 luxurious and finely appointed guest rooms and Suites are exceptionally spacious each with its own private balcony. Guests staying in Imperial Rooms and Suites enjoy complimentary access to both the Grand Spa and the services of the exclusive Imperial Club.
Enhanced by the genuine True Waldorf Service, the Rome Cavalieri is one-of-a-kind hotel delivering experiences beyond compare.
