Dr. Oetker
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Founded in Bielefeld in 1891, the Dr. Oetker family business ranks among the leading branded goods companies in the German food industry. The Dr. Oetker brand is known to virtually every consumer. In numerous ranges encompassing, among other things, baking goods, baking mixes, dessert powders, ready desserts, muesli products, frozen pizzas and snacks, Dr. Oetker is represented by some 400 different products in Germany.
It is market leader in almost all its product lines.
Trust, sustainability, and credibility too, are extremely important factors in the Dr. Oetker family business. Almost all consumers – the figure in Germany is 96 per cent (Gruner + Jahr Brigitte Communication Analysis 2012) – know the brand and place immense trust in it. Independent and representative surveys have repeatedly shown that Dr. Oetker occupies a top position among German food brands and also ranks among the most trusted food brands internationally. This is the result of an approach to this brand and its consumers based on trust and sustainability reaching back more than 100 years.
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