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A bespoke hotel experience that is customized by our
Customers and delivered by our Service Specialists
FORM Hotel, the upscale hotel brand in Smartotels Hospitality International’s portfolio, is looking for its Service Specialists to join its pre-opening team.
A pioneering ‘concept hotel’ brand, FORM offers business and leisure travelers accessible premium hotel fundamentals with the flexibility of add-on service and amenity features in a technologically-advanced, design-forward and socially-responsible environment.
Breaking away from traditional hospitality concepts, FORM Hotel has introduced a retail operating model to deliver a hotel experience that meets the needs of today’s ‘novel consumer’.
Its offering is based on a unique retail operational model that empowers guests to customize their own stay by choosing the services and amenities that they value and desire from their hotel experience. Attracting the value-driven and hyper-connected business and leisure
consumer, the hotel delivers on five key value propositions including superior-quality luxury beds, a high-pressure invigorating shower experience, a seamless technology experience, a scrumptious breakfast, and free high-speed Wi-Fi.
FORM Hotel’s 143-key flagship property is being developed by KAY Real Estate Development LLC, that has awarded the turnkey project to Dubai Contracting Company (DCC), a world-class UAE-based contracting and development company with significant long-standing experience in hotel real estate, and is designed with inimitable timeless elements and custom-designed furniture by Paris-based global architectural firm, Architecture-Studio, known for creating global
landmarks such as the Arab World Institute in France and the National Theatre of Bahrain. The hotel is set to open early 2018 in Al-Jadaf, Dubai.
Smartotels Hospitality International is currently focused on the UAE with an active pipeline of purpose-built assets and plans to grow its portfolio of lodging brands to 25 properties by 2026, through a combination of management contracts, franchise agreements, property leases and hybrid contracts.
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