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Mr. Crumb

Mr. Crumb

County Westmeath, Ireland
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Mr. Crumb is a multi-award winning food company based in the rural village of Finea in Ireland's lakelands.

Mr. Crumb was founded in 1996 by Bernard Coyle, the current Chairman. He was working as a salesman for a major bakery when he noticed a gap in the market for fresh breadcrumb as an ingredient for stuffing, bread sauce, puddings etc. He decided to quit his job, take a chance and go out on his own. Having had initial difficulty getting the breadcrumb listed with the retailers, he decided to move up the value chain and make the actual stuffing. The rest is history. Mr Crumb took a market sector which was declining by more than 20% per annum and reversed the trend creating over 25% market growth per annum.

The company has three times been voted Ireland’s Best Business: “Outstanding Irish Business”(2004), ”Irish Small Business of the Year”(2005), ”Irish Enterprise of the Year”(2014).

We have also won numerous awards for the quality and taste of our products: Great Taste, Blas na hEireann & Irish Quality Food Awards. The company is now a major local employer and a trailblazing exporter (runner up in “Irish Exporter of the Year” Food & Drink Category in both 2012 and again in 2013).

    Awards
    Great Taste Awards – ‘Gold’ for our Mr Crumb Sage & Onion 225g
    Established
    1996

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Where we're based
N4, Co. Westmeath, Ireland
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