Natoora

Natoora started 20 years ago with a very simple, yet powerful goal to find incredible flavour in fresh produce. Today, our dedication to this mission has grown into an impactful network of over 500 independent growers spanning nine sourcing hubs across three continents. Our mission is clear: to fix the food system at scale by reinstating flavour, nutrition and transparency, all while safeguarding the health of our soils.

Experts in sourcing flavour-first, seasonal fruits and vegetables, we work with hundreds of kitchens and some of the most exciting and influential chefs in London, New York, Miami, Copenhagen, Paris, and Melbourne. However, our commitment to creating a better food system also extends beyond professional kitchens to a strong community of home consumers across the US and the UK. From chefs, to home cooks to schoolchildren, we want to empower everyone to make better food choices and become informed drivers of change.

On the way, we have been named a Sunday Times Fast Track 100 Company, appeared on the Financial Times’ list of Europe’s fastest-growing companies, and proudly received a GQ Food & Drinks Sustainability Award.