Course overview

Develop, communicate and market tourism products and services from public or private organizations (accommodation, tourist entertainment, travel agencies, public entities, among others), through the management of information services (reception, reception and customer information) and the planning and promotion of tourist marketing actions suited to the respective markets.

What you will learn

a) Manage tourist information services; b) Manage the relationship with the customer; c) Create and promote programs and activities for information and marketing of tourist products and services, in line with the interpretation of the organization's general plans; d) Develop, implement and monitor marketing strategies and actions for the commercialization of tourism products and services.

Course details

Who is the course for?

Tourism sales manager/technician; Technician/advisor of an institution responsible for tourist information; Responsible/manager of tourist information.