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The Iberostar Group is a 100% family owned Majorcan company with more than 60 years’ experience in the tourism and holiday sector. During this time, the Group has grown from a family-run travel agency into a multinational company comprising various divisions. Iberostar Group currently operates in 35 countries through three areas of activity in the tourism industry: hotels, the company’s core business; Almundo.com, an online travel portal, based in Buenos Aires and positioned at the forefront of its sector in Latin America; and World2Meet (W2M), an incoming agency and bed bank with an international vocation.
Iberostar Group is staffed by a team totalling more than 28,000 people who provide the highest standard of service to our 8 million customers each year. The hotel division has more than 110 hotels in prime locations in 17 countries around the world. Quality and our customers’ satisfaction are the driving forces behind everything we do. Our dedication and commitment are rewarded by a high returning guest rate that stands at over 42% and a 95% positive assessment rate among the more than 1.3 million reviews posted each year on independent opinion networks and social media. This is achieved thanks to a differentiation strategy based on four key elements: the very best locations, delicious gastronomy options; an unshakeable vocation for service and a particular focus on people – those that make up Iberostar Group, our customers, partners and stakeholders in general.
Over the last six years the Group has implemented an acquisition and renovation plan for a value of more than 500 million euros. As a result, 70% of the portfolio – made up exclusively of 4 and 5 star hotels – has been transformed, with particular efforts being channelled into product and service innovation and technological development. This strategy will continue over the next few years with investments already allocated that will further strengthen our position in the high-end hotel segment in Europe and America.
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