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Master Digital Marketing: Strategy, Social Media Marketing, SEO, YouTube, Email, Facebook Marketing, Analytics & More!

Do you excel at bringing people together? Turn your passion for event planning into a career. Event planners are employed in every industry. They bring teams together to achieve goals, celebrate milestones, bond outside the office, and work more productively. This course will give you tips, tricks, and techniques to make your next event a success—whether it's your first or fifty-first. Valerie Berry covers topics such as understanding your client's objectives, selecting a venue, getting the right technology in place, negotiating a budget, and building menus. Plus, learn how to manage the thousands of details that occur in the two weeks leading to an event, and follow up afterwards to make sure your clients and your vendors are satisfied.

Explore the science of research methods in relation to analysing the travel and tourism industries.

This course will provide you with the theoretical knowledge and practical skills to design a digital marketing strategy for a hotel and hospitality enterprise.

How can you optimize and maximize distribution channels to drive top-line revenue while optimizing profits? Over the last 20 years the Distribution landscape for hotels has evolved at a very fast pace, with new opportunities to reach a wide array of customers across different geographies (also adding a layer of complexity to the optimisation of channel mix). Driven by the advent of globalization and the internet, Distribution is the new battleground for hoteliers to maximise exposure and revenue. Created by Shailesh Pallipuram, a senior executive in Revenue and Distribution management with over 15 years experience in leading global chains like IHG, Hilton and Hyatt. He is currently the Vice President of Channels for IHG across Europe, Middle East, Asia

How can you use social media to connect and reach new audiences, build trust, gain valuable insights, improve customer experience, grow your brand and drive top-line revenue? Consumer influence is growing, as they use the social web to engage in discussions around the products they purchase, and those discussions are happening without the hospitality brands being able to control them. In this new and ever-changing media environment, Social Media and Content have become a fundamental tool of communication for hospitality organisations, and a must-have skill in the global hospitality industry. Your Subject Matter Expert is Sylvia Smith, currently DOSM at Andaz Mayakoba Resort Riviera Maya responsible for managing daily operations of the 214-room lifestyle resort, driving sales, marketing, PR and social media strategy, and leading a team of 20 associates in sales, marcom and events. Sylvia has extensive leadership experience in iconic hospitality companies such as Hyatt, Preferred Hotels, Disney and Leading Hotels of the World.

This program will address how to develop a values-driven workplace culture by creating proprietary decision frameworks steeped in core values and principals.

This program explores why ultra-personalized services are the key to customer engagement, and customer value creation is the most important and crucial part of every business.

Master the foundamentals of hotel sales with HSMAI Accademy's online courses for Hoteliers

Successful marketing and revenue generation in hospitality requires the management of an array of new media including, social, mobile, and search. While these new media enable marketers to reach customers in ways that were previously not possible, successful use must be anchored by core marketing and demand management principles.

In this course, you will evaluate your brand and define actions you can take to enhance your brand's performance. You will start by exploring the elements that make some brands great, why some brands garner premium consideration, and, as appropriate, how to improve a brand. You will work to create a great brand purpose and learn how to monitor the market to support the longevity of your brand by analyzing the impact of trends on your brand. You will also assess and strengthen your brand's mission, vision, and values. By the end of this course, you will have a strong vision, mission, a list of values for your brand and strategies to propel your brand forward.

In this course, you will assess the market to identify opportunities for a brand, determine a strategy to best position the brand, and draft a strategy to achieve the brand's goals. You will then apply this information to a brand of your choice. You will start analyzing the competitive space by identifying the brand attributes most important to your end users. You will use this customer focused analysis to create a positioning map that includes competitive brands. You will then create an opportunity space strategy and a brand positioning strategy to penetrate the market. By the end of this course, you will optimize a brand's position in its brandscape by completing a brand positioning mapping.

Brand planning is the process of devising the specific actions needed to enable the brand to attain brand performance goals.The process of developing the brand plan helps to identify opportunities to grow and create value for your brand. In this course, you will refine your ability to create a brand plan by investigating each step of the process and developing a plan for an existing brand of your choice. You will start by completing a situation analysis for your chosen brand. You will then draw conclusions from the analysis and determine objectives and strategies for the brand. Finally, you will develop an executional roadmap to deliver on at least one of your identified strategic directions for your brand.

In this course, you will focus on how to optimize a brand's strategy approach to the market. By identifying opportunities and threats to a brand using Porter's Five Forces model, you will analyze how you can strengthen a brand's position. You will then take this analysis a step further with “Z-SWOT”, where you will identify the brand's opportunities and threats in relation to its strengths and weaknesses. You will then create an action plan where you will prioritize strategies that can enable the brand performance to be maximized. By the end of this course, you will have clear strategies on how a brand can best capitalize on its position in the market.