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Overbooking Practices in Hotel Revenue Management
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You will examine the components of a successful overbooking strategy: no-show forecasting, no-show rates, arrival uncertainty, pricing policies, and cancellation forecasts. You will consider the risks of overbooking and review strategies to minimize costs and mitigate customer impact.
Duration
14 days
Format
Online

Free

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Introduction to Hotel Revenue Management
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This course teaches you how to accurately forecast guest arrivals at your hotel, examine pricing models in accordance with revenue management principles, and to manage overbooking.
Duration
14 days
Format
Online

Free

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Forecasting and Availability Controls in Hotel Revenue Management
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How to explain the role of forecasting in hotel revenue management Ways to create a forecast and measure its accuracy Establish or recommend room rates that maximize profitability Apply length-of-stay controls to your hotel
Duration
14 days
Format
Online

Free

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Non-Traditional Applications of Hotel Revenue Management
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Through your work on the course project, you will reinforce what you have learned about the refinement and extension of revenue management practices and will develop notes and recommendations for implementing and extending revenue management at the organization where you work.
Duration
14 days
Format
Online
Digital Marketing Specialization
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Offered by University of Illinois at Urbana-Champaign Drive Customer Behavior Online. A six-course overview of the latest digital marketing skills, taught by industry experts.
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Microsoft Excel - Advanced Excel Formulas & Functions
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Master 75+ Excel formulas with hands-on demos from a best-selling Microsoft Excel instructor (Excel '07 - Excel 2019)
Duration
Self-paced
Format
Online
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Microsoft Excel - Excel from Beginner to Advanced
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Excel with this A-Z Microsoft Excel Course. Microsoft Excel 2010, 2013, 2016, Excel 2019 and Office 365
Duration
Self-paced
Format
Online
eHotelier - eAcademy
Revenue Ready
eHotelier - eAcademy
HSMAI has worked with educators and the leaders in Revenue Management across the globe to come up with a fast-track program to get you ‚up-to-speed, on Revenue management fast! The hotel industry does not have one organisational structure that can work in all environments To understand the different types of structures and the benefits and challenges of each To understand the key elements of how revenue management integrates into an organisation The company culture is key to being successful in revenue roles To understand the key elements of how revenue management integrates into an organisation Learn about the various roles that Revenue staff perform To understand the importance of the Revenue Meeting and how it contributes to the culture across the business. Importance of regular revenue meeting involving all department heads of hotel What to discuss? What reports to distribute prior to the meeting How to ensure meeting is effective in setting strategy instead of just reviewing report
Duration
2 hours
Format
Online
eHotelier - eAcademy
Understanding Your Guests Path to Booking
eHotelier - eAcademy
Hoteliers now need to learn how to influence consumers to book their rooms instead of another property. To do this, you’ll need an understanding of the customer journey, not just for holiday-makers, but for business people too. Hoteliers now need to learn how to influence consumers to book their rooms instead of another property.
Duration
3 hours
Format
Online
eHotelier - eAcademy
Understanding the Accommodation Market
eHotelier - eAcademy
This course will teach you how to read competitor reports and gain some insights from them that you can action to improve your profits. What are the fundamental principles of Economics and their role in Hotel Revenue Management? How do Revenue Directors monitor and measure their competitor marketplace? How do Hotel Managers identify true competitor properties? How do you read competitor reports and use other data to derive strategic insights
Duration
3 hours
Format
Online
eHotelier - eAcademy
Pricing Rooms for Accommodation Suppliers
eHotelier - eAcademy
Since hoteliers offer multiple rates for essentially the same room type it is critical to understand the importance of pricing and all it encompasses. This course explores strategic pricing and the various pricing-related elements. Pricing strategies allow hotels to charge different room rates for the same or similar rooms according to customer’s characteristics and needs. For example a senior citizen traveller looking for a Seniors discount has different needs, different characteristics and a different willingness to pay than a corporate traveller has. As a result they may book the exact same room but pay a much different price. Along with the different price may be certain booking requirements or unique restrictions.
Duration
3 hours
Format
Online
eHotelier - eAcademy
Accommodation Distribution
eHotelier - eAcademy
This course covers the landscape and management of accommodation distribution and explains the role of distribution costs in a revenue strategy. Growth in digital travel shopping has provided many additional competitive options for consumers which provides hotels with many more potential sources of revenue. This course is a starting point for any member of the hotel commcoursey to better understand distribution dynamics and its impact on hotel profitability. Please allow for approximately 90 minutes to complete this course including quizzes and checks for understanding along the way. YOU WILL LEARN The definition of Distribution within the Accommodation sector The definition of accommodation Inventory and how it is managed The types of distribution channels The factors of the Cost of Sale The important role of technology in a Distribution Strategy The definition of Rate Parity and its role in Distribution An introduction to Digital Distribution Technology available to manage distribution Revenue Departments role in Account managing 3rd parties Current issues in Distribution
Duration
4 hours
Format
Online
eHotelier - eAcademy
Overview of Accommodation Revenue Management
eHotelier - eAcademy
The fundamental components of Revenue Management are applied to any business that has fixed capacity, perishable inventory, and time-variable demand. This course introduces you to the elements of revenue management that you need to be familiar with to understand the role of revenue in the accommodation industry. It is not just about pricing. The revenue discipline involves many skills and this initial course will introduce you to each one.
Duration
3 hours
Format
Online
eHotelier - eAcademy
Forecasting for Accommodation Providers
eHotelier - eAcademy
A forecast is a tool used to run a hotel more effectively and profitably. With an accurate forecast, the General Manager can plan the staff requirements for each day knowing the number of guests who will be in the hotel each day. Management will have a good understanding of their performance goals in terms of occupancy, rate and overall rooms revenue. Accurate forecasts will make pricing decisions much simpler. What are the different types of forecasts? What are the objectives for each of the types of forecasts? What information do I need to put a forecast together? How do I find this information? What questions should I ask when putting together a forecast? How often should I be adjusting the forecasts? What are the steps that I need to follow to put the forecast together? What is the difference between unconstrained and constrained demand? What are the elements of an accurate forecast
Duration
3 hours
Format
Online
eHotelier - eAcademy
Business Intelligence for Accommodation Providers
eHotelier - eAcademy
All business need access to reports and data to improve their business. Accommodation providers have a lot of data available to them. This course explains how to get the data you need, what you can use it for and will cover some examples of how you can improve your business using data and intelligence. YOU WILL LEARN This course will define a few terms commonly used in hospitality: Business Intelligence What types of data do RM’s use? Where do they get their data from? Where is data available? How to read and gain insights from data and reports Ways to present data in easily digestible format.
Duration
3 hours
Format
Online
eHotelier - eAcademy
Manage Quality Customer Service
eHotelier - eAcademy
Customer service is the most important aspect of the hospitality industry. Managing the service delivery is therefore a very important process in ensuring the success of all departments. Market and customer research Service and quality standards Customer service monitoring Feedback collection and analysis
Duration
2 hours
Format
Online

3 pages

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