Events are a big business. Over $512 billion is spent annually on events, from trade shows and fundraisers to online webinars, and it can be challenging to attract delegates and attendees in this crowded space. To make your next event a success, you need to plan and promote it far ahead of time. This course offers tips to successfully market your event. Chartered marketer Luan Wise reviews the different types of events, the stages of event marketing, and the resources you need to prepare and make your event more successful. She also reviews different methods of promotion, from traditional advertising and public relations to email, direct mail, and social media.
Most people are afraid of speaking in public, but effective oral communication is a key skill in business. Jeff Ansell provides simple communication tools, strategies, and tips that are easy to use and produce immediate results. He'll help you sound more confident, use body and language to better express ideas, and overcome anxiety. In the last chapter of the course, all these concepts are brought together in two real-world coaching exercises that will help you see the techniques in action.
Every organization needs to plan how to communicate internally and externally in the event of a crisis. In this course, business communication expert Laura Bergells walks you through the process of preparing your organization to communicate with employees, customers, suppliers, media, and the public at large. She'll cover identifying audiences, assembling a crisis response team, crafting an initial statement, and evaluating your response once the crisis has passed.
The diploma is divided into 3 modules:
Developing Customer Service Skills - learn to work with customers, how to listen and communicate and more.
Developing Telephone handling and administrative skills - learn to deal with security, how to communicate via telephone, database management and more.
Developing Business Communication Skills - develop CV writing skills, business writing skills, interview skills and get to grips with the Microsoft Office suite.
Developing a system for ensuring safe food handling practices is essential for any business that stores, prepares, displays, serves and/or disposes of food.
This course will help you understand:
Construction and requirements of a food safety program
Food safety legislation and food standards
How to implement HACCP procedures
Methods for identifying, minimising and controlling food safety hazards
Monitoring, evaluation and reporting requirements