Organizational performance stems from a clear understanding of the overall business objectives, strategies, and processes. The foundation of every hospitality operation lies on the shoulders of the employees’ comprehension of their own roles and responsibilities, as well as how they collaborate with each other. Trust, communication, and mutual respect are key characteristics that not only build strong teams, but strengthen the overall organizational capacity. In this course, you will develop a profound understanding of what constitutes a high performing team and fundamental knowledge guiding effective collaborations throughout the entire organization.
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Culinary Hospitality Enterprise Project
The culinary industry is among the fastest growing segments of the hospitality industry. This course will focus on on-premise culinary arts functions, and the management of large scale, special culinary events. The course will follow contemporary issues and current trends affecting the culinary arts industry.
Human Resources management
This unit requires developing a critical and creative approach to the analysis and application of human resource practices in Swiss hospitality organisations, by encouraging examination and questioning of traditions and the nature of perceived constraints and by expanding thought to broader social, political, and cultural contexts
Culinary Events
The module equips learners with management skills in terms of training, leadership, managing teams, being role models as well as following hygiene protocols and acknowledged behavioural regulations and implementation of the self-service operation. Moreover, they take responsibility to respect standards and quality of service with the Certificate, Diploma and Postgraduate students
Introduction to Marketing
This unit introduces learners to the concept of marketing, the marketing process and the importance of marketing to tourism and hospitality organisations.
Learners will explore the marketing principles of understanding the customer, ensuring that products and services meet with customer needs and how marketing can influence customer behaviour.
They will have the chance to research the marketing strategies of a variety of hospitality operations. They will investigate the basic principles of marketing through an understanding of marketing objectives, marketing mix, market segmentation and marketing communications. Learners will identify the constraints affect marketing for hospitality organisations.
Culinary Arts Concept Development - Theory
Students require to obtain the skills and knowledge needed for understanding gastronomic principles for enabling them to develop products, and services in the industry, while comprehending the need for costing & pricing of these products. In a gastronomical operations environment, it is an expectation from the industrial standards that new entrants can understand and elaborate about the techniques and quality management expertise that is expected beginning from a supervisory level role. Therefore, through this module, students shall receive the knowledge that is involved behind the effective operation of a culinary environment.
Culinary Arts Concept development - Practical
Besides creating menus and implementing yield management practices in a gastronomically operational environment, the industry has an expectation of being able to carry our service and production tasks not by just the chef, but also having the ability to delegate roles on a day-to-day basis for running an efficient and well driven kitchen. Therefore, through gaining an understanding of the modern culinary trends and methods, which will tie-in with the Culinary Arts Concept Development - Theory & Culinary Events modules, students will learn and gain an in-depth understanding of operating most effectively in a gastronomically operational environment.
German Language
This unit will provide an intensive set of grammar and vocabulary practices along with numerous tasks to enhance listening, reading, speaking and writing abilities. The main focus, however, will be put on speaking and writing (grammar, vocabulary). These skills are essentials for the industry students will be working in. In other words, the emphasis within this unit is on communication within the business environment in which students are likely to find themselves when on placement in industry in Switzerland. A good command of the German language is also very beneficial for students who wish to secure placements that have higher levels of face-to-face customer contact.
Based on the research and expertise of John Hausknecht, Ph.D., you will evaluate the possibility of working with or without a system, identify the properties and benefits of different systems, and explore different approaches to performance management. Steps to mitigate risk will be outlined, common rating and feedback errors will be examined, and support in delivering feedback will be provided using tools such as a Communication Plan. With the completion of an action plan at the end of the course, you will be ready to apply what you learn to your own organization.
By graduating with a bachelor’s degree in Food and Beverage (F&B) Management studies, graduates will be able to: Recognize and interpret the different trends, challenges, and scenarios in the hospitality and tourism industries. Explain the foundation and conceptual framework of hospitality businesses, from operational to managerial perspectives. Explain the role and impacts of businesses in the development of environmental, social, and financial sustainability. Develop critical thinking skills through a foundation of broad and varied academic fields of study. Demonstrate the ability to make decisions, solve problems and think critically in hospitality business-related scenarios. Negotiate and discuss hospitality business-related issues with confidence and ease. Demonstrate effective management and operational techniques in hospitality operations (hotel, F&B, events, etc.). Apply effective verbal and nonverbal communication to ensure delivering the right impression and impact when dealing with clients and colleagues.
Swiss Alpine Center’s program of study in hospitality and tourism management requires that students learn to run a business from the bottom-up, learning the details of every department including the role and job description of each and every staff member. This comprehensive Swiss method of teaching which includes a balanced combination of practical courses mixed with management theory and applied business exercises, is what has earned Swiss hotel schools their reputation in the world of hospitality education. Alpine’s program also enables the student to acquire the business skills necessary to manage a hotel operation profitably, while at the same time adhering to world class hospitality standards. Besides business skills, students enrolled on the Swiss Alpine Diploma in Hotel Management acquire soft skills that are of utmost importance to the hospitality industry. These include attention to detail, flexibility, reliability, teamwork, immaculate presentation, leadership skills, innovation and above all exceptional customer service skills. Stude
The diploma is divided into 3 modules:
Developing Customer Service Skills - learn to work with customers, how to listen and communicate and more.
Developing Telephone handling and administrative skills - learn to deal with security, how to communicate via telephone, database management and more.
Developing Business Communication Skills - develop CV writing skills, business writing skills, interview skills and get to grips with the Microsoft Office suite.