Hospitality Brand Design
Haaga-Helia University of Applied Sciences Hotel, Restaurant and Tourism Management
Great branding matters whether you are a start-up or a legacy business. Creating successful brands follows a process that is part art and part science. Learn the value of branding and how it is researched, shaped and executed at successful hospitality brands around the world. The process of branding is a collaborative, multi-faceted process led by a team of right-brain (creatives) and left-brain (pragmatists) thinkers.
This course is highly valuable to a number of audiences: advanced university students of marketing and brand management, middle and senior managers in the hospitality and service sector aiming to create or strengthen the company brand, and for parties dealing with increasing long-term company value through strategic brand design.
You will learn how to move through the research and strategy phases through the creative process to arrive at a brand that is distinctive and desirable. This course helps you understand the process and deliverables, then offers templates and exercises for you to build your own hospitality brand. The participants are expected to watch all the video content under each module, acquaint themselves with additional materials provided, and then take the quizzes. The quiz can be taken 3 times and we recommend that participants watch the videos and practise until they feel they master the topic.
Effective Leadership in Modern Hospitality
Haaga-Helia University of Applied Sciences Hotel, Restaurant and Tourism Management
The Hospitality Industry is a broad category of fields within the service industry that includes food & beverage service, event planning, theme parks, travel and tourism, hotels, etc. The industry uses a diverse workforce, which includes a variety of positions that may or may not have a strong educational component. Understanding this diversity and human behavior in hospitality is vital not only with the employees but also with the changing customer behavior. In this course, the participant will learn to develop organizational culture, employee experience, customer experience, and leadership. The participant will also learn to understand how change management can improve the company. The participant will be introduced to the contexts of the Experience Economy, psychological capital, DiSC® personality theory, and ADKAR change
Master’s Degree in Hospitality and Tourism Accommodation Management
EUROAULA Tourism School Barcelona
Barcelona, SpainThis Master aims to develop students’ career as directors, area managers or entrepreneurs, enabling them to acquire the knowledge and skills necessary for decision-making in the various tourism accommodation types. Within the tourism and hospitality sector, a knowledge of hotel planning and management is essential.
International Tourism and Hospitality Management - IATH
IATH - International Academy of Tourism and Hospitality Lake Como
Como, ItalyA unique Full-English program, with high-quality contents to create young managers, ready to access the most exclusive structures of international hospitality. Destination Management, Experience Design and Guest Relations to help customers live their exclusive experience. International internships activated during the first year of studies.
Hotel Digital Marketing and Social Media Strategies
EHL Hospitality Business School
Digital marketing has emerged as the pillar of many businesses’ promotion and branding strategy. In this online course, you will gain general knowledge about the principles of digital marketing and acquire the skills, analytical techniques and approaches to apply digital strategies effectively for customer acquisition, engagement and retention.
✅ HOSCO MEMBERS GET AN EXCLUSIVE 10% DISCOUNT. Use discount code EHL-HOSCO-22 at checkout ✅
Pricing Strategy and Distribution Channels in Hotel Revenue Management
Courses Select
A smart pricing strategy is the best way to increase revenue. This course teaches you how to set prices, develop rate fences (differentiate prices by customer type), and use multiple distribution channels to manage price more effectively. You'll also learn about the impact of variable pricing and discounting on revenue management in the context of price elasticity, optimal price mix, perceived fairness, and congruence with positioning and sales strategies.