In this course, you will see that brand activation is much more than clever communications or perfectly placed messages. You will begin developing your skills in brand activation by identifying and analyzing a brand target market and determining consumer insights that will prepare you to create an activation plan. You will then define the brand values, personality, and purpose, and craft a brand positioning statement for your selected brand. These elements help ensure the activation plan aligns with the brand. You will also write key elements of a communication brief to ensure that all messaging and communication pieces align with the brand and with each other. Finally, you will outline a marketing communications approach specific to your brand and your target market that will lend itself to successful brand activation.
Most people are afraid of speaking in public, but effective oral communication is a key skill in business. Jeff Ansell provides simple communication tools, strategies, and tips that are easy to use and produce immediate results. He'll help you sound more confident, use body and language to better express ideas, and overcome anxiety. In the last chapter of the course, all these concepts are brought together in two real-world coaching exercises that will help you see the techniques in action.
This Hotel Management programme is particularly suitable for hospitable students with entrepreneurial flair, commercial insight, and an international focus. To help you succeed in this Hospitality Industry, we pay considerable attention to management skills, communication, and other essential professional qualities.
The courses are taught entirely in English. Classes are small and encourage crosscultural dialogue and personal connections. As a leading business school in Eastern Europe, VUM has the exceptional privilege to educate students from start to graduation in programmes leading to Cardiff Metropolitan University’s British degree. And this is without the usual requirement for students to spend a year in the UK. VUM students follow a synchronized curriculum with Cardiff Metropolitan University and have to meet the same high standards in learning and examinations.
Students have the opportunity to choose the duration of the programme, namely:
- 3-year period of study (6 semesters) – students graduate with a Bulgarian Professional Bachelor’s degree in Hotel Management, issued by VUM and a British Degree BA(Hons) International Hospitality Management by Cardiff Metropolitan University, United Kingdom.
- 4-year period of study (8 semesters) – students graduate with a Bulgarian Bachelor’s degree in Hotel Management, issued by VUM and a British Degree BA(Hons) International Hospitality Management by Cardiff Metropolitan University, United Kingdom.