This last decade, innovation and technology have irrevocably changed the rules. We have witnessed the birth of a very demanding, multi-channel and self-sufficient digital tourist, who expects personalised customer service and feels the need to be connected on a constant basis. Training is now an essential requirement in order to remain active and relevant in this new scenario, where tourists are more demanding and require real-time information and efficient processes. At the same time, there is so much data available that can be leveraged to provide customers with the best possible experience. This Massive Open Online Course (MOOC) is a great opportunity for anyone who is interested in developing his or her basic knowledge on management concepts applied to the tourism industry. You can study the content for free and only pay if you want to do the assignments and receive a certificate of completion.
This last decade, innovation and technology have irrevocably changed the rules. We have witnessed the birth of a very demanding, multi-channel and self-sufficient digital tourist, who expects personalised customer service and feels the need to be connected on a constant basis. Training is now an essential requirement in order to remain active and relevant in this new scenario, where tourists are more demanding and require real-time information and efficient processes. At the same time, there is so much data available that can be leveraged to provide customers with the best possible experience. This Online Certificate Program is a great opportunity for professionals, managers and anyone else seeking to deepen their learning or update their knowledge in tourism sector management and its integration into tourism, hospitality and destination management.
Our strong character as a Business School positions us as one of the international references to provide face-to-face university training in the hotel and hospitality sector. The management of tourism businesses in all its forms (hotels and tourist accommodation, catering establishments, brokerage firms, consultancies) requires a professional to have a peculiar knowledge of their management. Therefore, a key factor to leverage the most skilled employment opportunities offered and demanded by the sector is the specialized training of management professionals in the tourism sector and quality with which they are provided. In this dual-degree program (private training – private degree), the School offers specialized training in Hotel and Tourism Business Management. This theoretical training is complemented by practical training in prestigious hotel companies, which will facilitate the student's access to the working world. This Senior Management career is complemented by internships in prestigious international companies, either in the most recognized hotel chains or in the most awarded restaurants in the world.
The Food & Beverage Entrepreneurship bachelor’s degree program allows students the opportunity to study an integrated mix of food and/or beverage courses, entrepreneurial and business classes, and a variety of experiential opportunities both inside and outside of the classroom. This program prepares students for careers as innovators creating and managing food- and/or beverage-related small businesses and start-ups or to work as a proponent of intrapreneurship and innovators within existing organizations. Students begin their studies focused on the craft of food, exploring and developing their passion, and then expand their focus into business and entrepreneurship studies. Throughout the course of study, students learn what it takes to begin their own food and/or beverage venture that includes developing a business plan, resource management, finance, marketing, leadership and innovation. Opportunities exist for students to engage in internship or study abroad.
Upon completion of the program, graduates are expected to:
Evaluate human, financial and other resources in the entrepreneurial ecosystem that support or inhibit new ventures.
Communicate effectively to diverse audiences, regarding different purposes and situations, through a variety of professional methods.
Apply ethical principles in response to common entrepreneurial decisions and challenges.
Develop a business plan for an innovative product or service in a food or beverage-related market.
Analyze the sources of funding available for food and beverage-related ventures and use decision support tools to determine effective structures for early-stage investments.
Food & Beverage Entrepreneurship
A four-year program leading to the bachelor of science degree for graduates of two-year food related associate degree program.
Transforming the food system requires more than just passion and intent. You need to move quickly from idea to plan to action—with rigor, empathy, and effectiveness. By embracing a process that calls on collaboration, negotiation, and inquiry with diverse stakeholders, you will learn to act deliberately and listen empathetically as you explore the concept of food experience design. Engaging the hallmarks of design thinking, this short-form course will help you apply these tools to your food business. You will explore innovation as a team sport, develop customer empathy, frame your challenge, build creativity and refine your ideas, and craft your pitch. Participants will learn from an expert in the field, work through a series of targeted activities, and have the opportunity to learn from and share ideas with one another, with the support of a course navigator with expertise in mentoring start-ups at all levels of engagement. Click on "Watch Video" below to hear more about the course from lead faculty, Kyleigh Wawak.
Students acquire important theoretical knowledge in accounting, pricing, marketing, business communications, human resources management and more, studying more specialized modules such as culinary arts technology, innovation and creativity in gastronomy and culinary arts, international F&B management, special events management as well. In the course of their studies, students undertake practical internships of up to 12 months. Thanks to the extensive and sophisticated network of active international partners of VUM, students get the opportunity to work with some of the best chefs in the world, to gain valuable experience into high-classed restaurants and to work in “Michelin” starred ones. Thus, they get a real opportunity to create contacts, gain skills and experience in a real environment and lay the foundations for their future successful realization.