A smart pricing strategy is the best way to increase revenue. This course teaches you how to set prices, develop rate fences (differentiate prices by customer type), and use multiple distribution channels to manage price more effectively. You'll also learn about the impact of variable pricing and discounting on revenue management in the context of price elasticity, optimal price mix, perceived fairness, and congruence with positioning and sales strategies.
4-Day Professional Bartending Programme in London
Bartender’s Essentials is a four-day, practical training programme designed to develop confident, bar-ready bartenders. This course focuses on what it actually means to work behind a bar, combining drink preparation, customer service, teamwork, and professional conduct.
Participants will not only learn how to make drinks, but how to:
• Work efficiently within a bar team
• Share and manage a station
• Communicate with guests confidently
• Deliver consistent service under pressure Training is hands-on, fast-paced, and built around real bar scenarios, using real ingredients.
Participants will prepare and serve actual cocktails throughout the course, not just practice techniques with water. Training takes place behind a fully operational bar setup, allowing participants to experience what it’s like to work in a real service environment. In addition to drink preparation, participants will learn essential bar-back procedures, including glass washing, station cleaning, and stock replenishment. These fundamental skills are critical to maintaining a professional bar and supporting efficient service. The programme concludes with a practical assessment day, where participants demonstrate their skills in a live, performance-based environment.
Premium and Platinum Members: £450 + VAT
Standard, Essentials and Non-members: £600 + VAT
Flexible payment options available via Klarna For teams of 10 or more, we offer: Premium and Platinum Members fare and 3-month complimentary Platinum Membership for your business.