The luxury market is specific and requires a carefully defined marketing strategy to succeed. In this course, you will develop your know-how and skills for this market in three steps. First, you will discover the rules and characteristics that define luxury brands and how they differentiate from premium or fashion brands. Second, you will learn how to make strategic choices in terms of luxury branding and communication in various industries, with a strong focus on hospitality. Finally, you will explore how to appreciate and respond to current challenges faced by luxury brands. Throughout the course, special emphasis will be placed on the hospitality sector.
he hospitality industry in Ireland and worldwide is performing very strongly and needs qualified graduates to work in and run operations in this sector. It’s a great industry if you’re interested in travel, as positions are plentiful and the financial rewards are attractive. In this dynamic course, you’ll learn how to be a competent manager in any functional area in a hospitality business, whether in a top hotel or resort, or to open your own restaurant, hotel or bar. The industry-focused curriculum is taught through a range of practical and academic learning styles to maximise the learning experience. You’ll learn all the business skills you need to equip you for management while getting plenty of opportunities to put your skills into practice. The combination of key business subjects – such as Management, Communications, Finance, Marketing and Human Resource Management – with essential operational subjects – such as Hospitality Industry Studies, Rooms Division, Food and Beverage Management – ensures that our graduates are well equipped for a successful career in the sector. Study Abroad Opportunities Our internship programme provide you with opportunities to take your work placement in Ireland or abroad through the links our school has with industry. Since European languages are increasingly important in the world of work, students can choose to study a European language.There’s a six-month work placement in Year 3. On graduation, you may proceed to postgraduate studies leading to the award of MSc, MPhil or PhD at research institutes and universities worldwide.
Hospitality is a growing, diverse and exciting industry that provides an abundance of employment opportunities at home and elsewhere around the globe. The demand for hospitality graduates is growing each year in the global hotel, leisure, industrial, business, health and education sectors. This programme will give you the management, technological and operational skills you need to work in the international hospitality industry. Specific modules enhance the international focus of the programme and the international experience of the student. You’ll develop the strong communication, interpersonal, management and leadership skills that have been identified by the hospitality industry as essential for career success. Key areas of study are Communications, Management, Law and Industry Studies. Since European languages are becoming increasingly important, you also have the option to study one European language. Subjects studied include business communications, intercultural awareness, fundamentals of accounting, international hospitality industry studies, food and beverage practice, marketing, restaurant operations, hospitality management operations, bar & beverage management, hospitality information systems, hospitality law, and strategic management. There is a six-month work placement in Year 3. On graduation, you may proceed to postgraduate studies leading to the award of MSc, MPhil or PhD at research institutes and universities worldwide.
Internships in the best hotels on the coast of Antalya The possibility of internships and employment abroad (Canada, USA, China, Australia), as well as in Turkey The International College of Hotel Services and Tourism in Antalya is included in the list of Best Hospitality Schools in Europe– EURODIP The International College of Tourism in Antalya is a member of the Association for Education in Tourism and Hospitality (AMORHT) The International College of Tourism in Antalya is a certified center for taking the international English exam TOEFL. High-quality training In-depth study of foreign languages (English, Turkish, German) International environment