Do you find it difficult to determine the best approach for reaching consumers in the face of today’s digital transformations with the proliferation of channels and platforms available? And even once you've identified a strategy, have you struggled to execute it across all channels? Businesses in hospitality and beyond are facing an unprecedented digital disruption that makes staying on top of the latest digital marketing innovations more important than ever. How can you reach and customers in this new landscape. Inbound marketing is the key. It’s a strategy that focuses on attracting and engaging customers through valuable and relevant content. Rather than using traditional outbound marketing tactics like advertising or cold calling, businesses use inbound marketing to provide value to potential customers at every stage of the buying journey—from awareness to consideration to decision. By creating and sharing valuable content, businesses can attract qualified leads and convert them into customers. In this course, we’ll study best practices of digital marketing tactics such as content marketing, social media marketing, email marketing, and search engine optimization (SEO). We’ll look at proven ways to increase new bookings and repeat business. By providing valuable and relevant content, hospitality businesses can establish themselves as experts in their field and build trust with potential customers, leading to increased bookings and repeat business. After this course, you will better understand how to create and implement an effective inbound marketing strategy that will increase both lead generation and conversion rates.
Event managers are needed to generate event ideas and facilitate them professionally. From a global event like the St Patrick’s Festival to regional food and sports weekends, public celebrations and festivals, event management has evolved into big business. This growth nationally and internationally has been fuelled by the increase in the number, size and sophistication of events. Ireland has a thriving events sector which hosts exciting and varied events and festivals throughout the year. In this four-year course, you’ll acquire practical and theoretical skills in all aspects of event management. You’ll become knowledgeable in areas such as event planning and design, marketing, sponsorship, staging and health and safety. You’ll be equipped with the knowledge, understanding and professional management skills you need. As well as event-specific subjects such as Event Industry Studies and Event Planning and Production, you’ll also follow a broad business course with subjects such as Management, Marketing, Finance and Law.European languages are increasingly important in the world of work. You can choose to study one European language. Subjects include business communications, digital fundamentals, event industry studies, event operations (with 150 hours’ work experience), intercultural awareness in HTLE (hospitality, tourism, leisure & events) or language, management, financial accounting, fundraising and sponsorship, event planning and production, conference management; events, leisure and tourism enterprise development, event industry law, event safety and health, strategic management, and entrepreneurship. There’s a six-month work placement in Year 3. On graduation, you may proceed to postgraduate studies leading to the award of MSc, MPhil or PhD at research institutes and universities worldwide.
ThePowerMBA is a highly practical and up-to-date online program, where you learn from the best, in (+250) 15 min classes and gain a unique understanding of business to accelerate your career, launch, or scale your own business – all for a minimal investment of time and money, unlike in traditional business schools.
In this course, the participant will review the accommodation business environment, its structure and various business models and concepts. The participant will be introduced to the rooms division department, career paths, and job descriptions in hotels. The participant will learn about the mindset and characteristics of the modern guest, and how to provide a tailored and responsible guest experience.
The participants are expected to watch all the video content under each module, acquaint themselves with additional materials provided, and then take the quizzes. Each quiz can be taken 3 times and we recommend that participants watch the videos and practise until they feel they mastered the topic.