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Find Hospitality Courses & Degrees

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Certificate in Sale
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Master the foundamentals of hotel sales with HSMAI Accademy's online courses for Hoteliers
Duration
Self-paced
Format
Online
The Hong Kong Polytechnic University's School of Hotel and Tourism Management
International Hospitality Management MicroMasters® Program
The Hong Kong Polytechnic University's School of Hotel and Tourism Management
Explore international hospitality and tourism management
Duration
8 months
Format
Online
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Marketing the Hospitality Brand Through Digital Media
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Successful marketing and revenue generation in hospitality requires the management of an array of new media including, social, mobile, and search. While these new media enable marketers to reach customers in ways that were previously not possible, successful use must be anchored by core marketing and demand management principles.
Duration
14 days
Format
Online
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Brand Purpose
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In this course, you will evaluate your brand and define actions you can take to enhance your brand's performance. You will start by exploring the elements that make some brands great, why some brands garner premium consideration, and, as appropriate, how to improve a brand. You will work to create a great brand purpose and learn how to monitor the market to support the longevity of your brand by analyzing the impact of trends on your brand. You will also assess and strengthen your brand's mission, vision, and values. By the end of this course, you will have a strong vision, mission, a list of values for your brand and strategies to propel your brand forward.
Duration
14 days
Format
Online
Improving Communication Skills
Improving Communication Skills
Learn how to communicate more effectively at work and achieve your goals.
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Brand Positioning
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In this course, you will assess the market to identify opportunities for a brand, determine a strategy to best position the brand, and draft a strategy to achieve the brand's goals. You will then apply this information to a brand of your choice. You will start analyzing the competitive space by identifying the brand attributes most important to your end users. You will use this customer focused analysis to create a positioning map that includes competitive brands. You will then create an opportunity space strategy and a brand positioning strategy to penetrate the market. By the end of this course, you will optimize a brand's position in its brandscape by completing a brand positioning mapping.
Duration
14 days
Format
Online
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Brand Planning
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Brand planning is the process of devising the specific actions needed to enable the brand to attain brand performance goals.The process of developing the brand plan helps to identify opportunities to grow and create value for your brand. In this course, you will refine your ability to create a brand plan by investigating each step of the process and developing a plan for an existing brand of your choice. You will start by completing a situation analysis for your chosen brand. You will then draw conclusions from the analysis and determine objectives and strategies for the brand. Finally, you will develop an executional roadmap to deliver on at least one of your identified strategic directions for your brand.
Duration
14 days
Format
Online
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Brand Strategy
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In this course, you will focus on how to optimize a brand's strategy approach to the market. By identifying opportunities and threats to a brand using Porter's Five Forces model, you will analyze how you can strengthen a brand's position. You will then take this analysis a step further with “Z-SWOT”, where you will identify the brand's opportunities and threats in relation to its strengths and weaknesses. You will then create an action plan where you will prioritize strategies that can enable the brand performance to be maximized. By the end of this course, you will have clear strategies on how a brand can best capitalize on its position in the market.
Duration
14 days
Format
Online
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Services Marketing Planning and Management
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Services marketing is often viewed in terms of outcomes, but services marketing is also an ongoing analytic process. In this course, you will learn how to properly analyze frameworks, tools, channels, data sets, customer behavioral data, decision-making factors, and strategies that support broader marketing decisions. Authored by Robert Kwortnik from Cornell University's School of Hotel Administration, this course will teach you how to review the way marketing works in your organization and how to create and apply a services marketing process.
Duration
14 days
Format
Online
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Implementing Brand Strategy Through Digital Media
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Hospitality marketing is fast shifting from traditional media to digital forms (e.g., social media, video, website and search, plus mobile applications). New-media technologies have changed the ways consumers experience and value a product or service. So how can you draw on these technologies to enhance your operations and provide distinct customer value? And how can you be sure your efforts in new media are producing tangible returns?
Duration
14 days
Format
Online
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Brand Activation
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In this course, you will see that brand activation is much more than clever communications or perfectly placed messages. You will begin developing your skills in brand activation by identifying and analyzing a brand target market and determining consumer insights that will prepare you to create an activation plan. You will then define the brand values, personality, and purpose, and craft a brand positioning statement for your selected brand. These elements help ensure the activation plan aligns with the brand. You will also write key elements of a communication brief to ensure that all messaging and communication pieces align with the brand and with each other. Finally, you will outline a marketing communications approach specific to your brand and your target market that will lend itself to successful brand activation.
Duration
14 days
Format
Online
SHMS Swiss Hotel Management School
Customer Experience Design
SHMS Swiss Hotel Management School
Experience Design has become as much a business art as product design and process design. Experience Design is an interdisciplinary practice that emphasizes the centrality of each guest and the guest experience in service innovation. Today’s global customer who has experienced service in culturally diverse environments is demanding personalized and memorable experiences. An innovative experience design strategy can differentiate one service provider from another and ensure differentiation and greater profit in the experience economy.
Duration
Self-paced
Format
Online
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Segmentation and Price Optimization
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Segmenting your customer base is critical to developing a variable pricing scheme. By identifying core groups of customers and their purchasing habits, you can target them accordingly by setting prices that will help you win their business over your competition. Without proper segmentation, however, dynamic pricing can backfire, which can alienate consumers and turn them into perpetual deal-seekers.
Duration
14 days
Format
Online
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Displacement and Negotiated Pricing
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Group events, conferences and negotiated business bookings frequently account for over 50% of hotel room reservations. This course will prepare you to develop your own data-driven, systematic approach to group pricing.
Duration
14 days
Format
Online
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Price Sensitivity and Pricing Decisions
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Pricing strategy is the central component in your overall profit performance. This online course prepares you to anticipate the impact certain pricing decisions will have on consumer demand and thrive in a highly competitive environment.
Duration
14 days
Format
Online

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