The Building Blocks of Brand Development
Courses Select
In today’s competitive marketplace, a clearly defined brand is critical to your ability to attract and retain the consumers, customers, and guests you need to succeed. This short-form course will help to set a foundation for purposeful growth. You will develop a thoughtful brand approach—exploring what branding is and what it isn’t. You will identify the DNA / soul of your brand while you explore how best to test and live it. You will gain an understanding of how to harness consumer insights—and you will activate your brand in order to deliver its promise. Participants will learn from an expert in the field and will work through a series of targeted activities. You'll have the opportunity to learn from and share ideas with one another, with support from a course navigator whose expertise is in mentoring start-ups at all levels of engagement. Click on "Watch Video" below to hear more about the course from lead faculty, Steven Goldstein.
Food Photography
Commanderie des Cordons Bleus
Introduction to Food Photography
Meet Nelly Le Comte, your instructor. In this lesson, Nelly introduces you to camera basics, lighting sources and angles to effectively manipulate light, and editing techniques for food photography.
Composition and Styling
Photograph composition and styling involves storytelling and setting the scene with props and backdrops. We will also learn about the rule of thirds and how to use negative space.
Workflow and Efficiency
Planning the shoot, using inspiration and mood boards to build a scene is an important part of taking that perfect picture. We will also discuss tips for working with clients as well as techniques to photograph for graphic design.
Cataloging and Enhancing Images
We will introduce cataloguing, how to choose and enhance the best image for ultimate results using specialised photographic software.
Style and Trends
Here we will explore photographic styles and trends including: light, high-key photography; dark, moody, low-key photography; rustic, country style photography; modern, clean photography; and art in food photography.
Hard Light Photography
Learn the options for taking photographs in artificial light: when and how to use studio lights, and play with hard light and shadow to create artistic food images.
Bringing Images to Life
Learn techniques specifically for food photography that bring images to life, using specialised software (Photoshop or similar).
Artificial Light
Use artificial lights from flash strobes to video lights to capture food images for specific purpose.
Capture Steam and Smoke
Learn advanced food styling techniques to create long-lasting steam and smoke and how to capture these effects on your camera.
Capture the Splash
Learn how to find the exact moment to press your camera shutter to capture the beverage 'splash', from cocktails to milk to yoghurt.
Special Diets
International Culinary Studio
The impacts of nutrition and guidelines Adjusting recipes Healthy related diets Understanding safe ingredients and cross contamination Food sensitivity and allergies Recommendations for healthy eating for diabetics Texture modification Health and legal consequences Diets for coeliac, gluten free, restricting sodium, diabetics, cholesterol, weight loss Religion-based and cultural diets preparation and cooking for religion Healthy diets and menus
Fundamentals of Tourism – Industry Management
UNWTO Academy
This last decade, innovation and technology have irrevocably changed the rules. We have witnessed the birth of a very demanding, multi-channel and self-sufficient digital tourist, who expects personalised customer service and feels the need to be connected on a constant basis. Training is now an essential requirement in order to remain active and relevant in this new scenario, where tourists are more demanding and require real-time information and efficient processes. At the same time, there is so much data available that can be leveraged to provide customers with the best possible experience. This Online Certificate Program is a great opportunity for professionals, managers and anyone else seeking to deepen their learning or update their knowledge in tourism sector management and its integration into tourism, hospitality and destination management.
Sustainable Practices for Food Service Professionals
International Culinary Studio
What you will learn: Explain global sustainability concepts, issues and concerns Discuss sustainable decisions and actions that foodservice can take and reasons for these Identify some challenges to a business in implementing sustainable practices. Describe why a successful distribution model is necessary to support the infrastructure of sustainable food. Explain current sustainability issues in food production (agriculture, livestock and seafood and some solutions for food service. Explain current sustainability issues regarding water, energy and waste and potential solutions for food service.